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Description

Responsibilities:

  • Devise marketing communications campaigns to support marketing for delivering commercial objectives and our brand positioning
  • Manage the implementation, tracking and measurement of marketing communications activity and campaigns that support the Business Units
  • Brief and oversee marketing activity to external agencies or internal studio
  • Use insight and other innovative solutions to drive efficiency, effectiveness an improved customer experience
  • Manage project budgets report any budget savings/overspends
  • Ensure that brand identity is adhered to in all campaigns
  • Deliver regular reports on KPI's and campaign results
  • Provide updates on ROI on each project against planned ROI
  • Ensure accuracy of all content, regulatory compliance and manage the approval process
  • Work closely with our agency partners to ensure we optimise our ways of working to deliver plans in a timely and cost efficient manner
  • Manage a team of Campaign Managers
  • Responsible for ensuring compliance with any specific legislative, regulatory, or contractual requirements.

Requirements:

  • Experienced marketing communications professional with track record of delivery in a regulated environment
  • Experience of delivery through 3rd parties /agencies
  • Strong digital marketing knowledge and experience
  • Strong ability to translate numbers into impactful, concise messages via reports for a broad audience
  • Budget management, project management and campaign evaluation
  • Sound commercial judgement and the ability to write effective briefs and judge creative
  • A strong leader/team manager
  • UK experience

Role is managed by:

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