Case Study: GPE

Spotlight: Property

GPE is a UK property development and investment company - it mainly owns 

office buildings, with a smaller amount of retail property. The company invests 

in and develops central London real estate, and its property portfolio includes 

ready to fit and fully managed office spaces as well as retail spaces. It is listed 

on the London Stock Exchange and at 31 March 2022, Great Portland Estate’s 

property portfolio was valued at circa £2.1 billion. 

Our Work With GPE

EMR first began working with GPE in 2020 when they needed support in 

building out their marketing team and hiring a Head of Marketing. Despite 

being up against another agency, we were able to use our deep market 

knowledge and understanding of the property sector to successfully fill the role. 

That individual remains at GPE today and has since been promoted to 

Director of Marketing.

Since then, EMR has built a long-term relationship with GPE and helped to 

successfully build out their marketing team, supporting the Marketing Director 

with four additional hires: three Commercial Marketing Managers and a Digital 

Marketing Manager role.  When working on the first Commercial Marketing 

Manager hire, we were given a very strict brief and we understood the 

importance to GPE of finding candidates who had existing commercial 

property experience. Because our consultants only work in specific sector 

verticals, we were able to conduct a very targeted market mapping and 

headhunting exercise, reaching out to our little black book of property contacts 

to provide a short-list for GPE. Ultimately, only candidates put forward by EMR 

reached the final stage of the hiring process.

We’re proud to have helped GPE to grow and develop their marketing team. 

We understand them, their culture and what they're trying to achieve. Coupled 

with our niche sector experience of property marketing, we’ve become a 

recruitment partner of choice to support their marketing team on their 

continued journey of success.

Roles We've Recruited For GPE Include: