Jump to main content
Quick send CV Upload a brief

Case Study: GPE

Spotlight: Property

GPE is a UK property development and investment company - it mainly owns 

office buildings, with a smaller amount of retail property. The company invests 

in and develops central London real estate, and its property portfolio includes 

ready to fit and fully managed office spaces as well as retail spaces. It is listed 

on the London Stock Exchange and at 31 March 2022, Great Portland Estate’s 

property portfolio was valued at circa £2.1 billion. 

Our Work With GPE

EMR first began working with GPE in 2020 when they needed support in 

building out their marketing team and hiring a Head of Marketing. Despite 

being up against another agency, we were able to use our deep market 

knowledge and understanding of the property sector to successfully fill the role. 


Since then, EMR has built a long-term relationship with GPE and helped to 

successfully build out their marketing team, including four additional hires: 

three Commercial Marketing Managers and a Digital 

Marketing Manager role.  When working on the first Commercial Marketing 

Manager hire, we were given a very strict brief and we understood the 

importance to GPE of finding candidates who had existing commercial 

property experience. Because our consultants only work in specific sector 

verticals, we were able to conduct a very targeted market mapping and 

headhunting exercise, reaching out to our little black book of property contacts 

to provide a short-list for GPE. Ultimately, only candidates put forward by EMR 

reached the final stage of the hiring process.


We’re proud to have helped GPE to grow and develop their marketing team. 

We understand them, their culture and what they're trying to achieve. Coupled 

with our niche sector experience of property marketing, we’ve become a 

recruitment partner of choice to support their marketing team on their 

continued journey of success.

GPE, Said:

I highly recommend working with Katie when looking for your next team member. She is an absolute pleasure to work with, shows true commitment in understanding your business and the role, and is proactive and determined to find the best candidates. Katie has placed two fantastic marketeers within my team recently which we are very grateful for, and has done so with ease and making it an enjoyable experience for all. Thank you Katie for all the help and support you have provided along the way.

Roles We've Recruited For GPE Include:

  • Head of Marketing
  • Commercial Marketing Manager 
  • x3Digital Marketing Managers

Interested in Working With Us?

We offer contingent, exclusive and retained solutions across permanent, temporary and contract requirements to provide you a complete recruitment service.

Learn more
List #1

Related posts

Salary Survey & Trend Report 2024

Teaser

Salary & Market Trend Guide

Content Type

Downloads

Publish date

06/18/2024

Summary

Introducing our Salary & Market Trend Report for 2024/2025 - the ultimate resource for employers and candidates navigating the dynamic job market and evolving career landscape.Uncover how to future-pr

Teaser

Access our latest benchmarking guide for 2024 for marketing, digital and communications professionals. Access our overview of key industry trends this year.

Read more
The Rise of TikTok Shop: Influencer Marketing, Social Media Selling, and the Retail Revolution

Teaser

Industry news

Content Type

Articles

Publish date

06/03/2024

Summary

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developmen

Teaser

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developments in this space is the arrival of TikTok Shop, which enables users to purchase products directly within the app. Coupled with the rise of influencer marketing, TikTok Shop is revolutionising the retail industry.

Read more
Balancing Speed and Quality in Tech Development
Balancing Speed and Quality in Tech Development

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/28/2024

Summary

The need for speed and quality often seem at odds in the technology development sector. The rapid pace of innovation necessary to remain competitive can undercut the meticulous attention to detail r

Teaser

Read more
How to Become a Great Marketing Leader through Self-Discovery?

Teaser

Career advice

Content Type

Articles

Publish date

05/22/2024

Summary

Marketing and Communications Leader Series Episode 5: Jen Barham Welcome back to EMR's Marketing & Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior m

Teaser

In this EMR podcast, Jen Barham, talks about the power of self-discovery, self-awareness, resilience, and authenticity for effective marketing leadership.

Read more
How to Advance Your Career in Communications Leadership?

Teaser

Career advice

Content Type

Articles

Publish date

05/20/2024

Summary

Marketing and Communications Leader Series Episode 4: Dominic Elliott Welcome back to EMR's Marketing and Communications Leader Series podcast, where we dive deep into the journeys of exceptional seni

Teaser

In this EMR podcast, get actionable advice from Dominic Elliott on how to advance your career in communications and be successful in a leadership position.

Read more
How to Leverage Your Diverse Experience in a Marketing Leadership Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/14/2024

Summary

Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing and c

Teaser

In this EMR podcast, uncover career insights and tips from Noreen Biddle Shah, Chief Marketing & Comms Officer, as she shares her leadership journey.

Read more
Digital Marketing 2022
Why Is This The Year to Kickstart Your Digital Marketing Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/13/2024

Summary

Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new

Teaser

From the growing demand for digital skills to the opportunities for career growth and fulfilment, learn why this is the year to pursue a career in digital marketing.

Read more
How to Navigate a Marketing Career: From a Junior Role to a Director

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/10/2024

Summary

The Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing

Teaser

In this EMR's podcast, we ask Emma Hill, Brand & Marketing Director, about the skills, experience and critical factors for success as a senior marketing leader.

Read more
The Latest Marketing & Digital Recruitment Trends
The Evolution of Client Expectations in Recruitment

Teaser

Industry news

Content Type

Articles

Publish date

05/08/2024

Summary

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significan

Teaser

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significantly.

Read more
EMR Building a Successful Career in Communications
Building a Successful Career in Communications

Teaser

Career advice

Content Type

Articles

Publish date

05/08/2024

Summary

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying f

Teaser

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving.

Read more
View more