Discipline Expertise
The most valuable marketing skills to hire for in 2025
The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills you need for marketing are evolving. Finding marketing professionals with the right skillset is crucial. With nearly 30 years of marketing recruitment experience, we’ve seen…
Marketing salaries: The trends you need to know about
When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specified salary range. This means top-tier marketing talent could be scrolling right past your job descriptions. Marketing salaries are one of the…
How to ask for a pay rise in marketing
New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market than in previous years. According to the findings of our 2025 Salary Survey & Trend Report, real-term pay in marketing has increased by just 2.2% in…
Why employee retention is the biggest marketing hiring challenge in 2025
Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about keeping them once they’re through the door. Employee retention is a hot topic, with companies focusing on the benefits of quality retention. This year’s EMR Salary Survey and Market…
Marketing salary benchmarking for 2025: What hiring managers need to know
While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With real-term wage growth slowing down, dissatisfaction rising, and marketers moving jobs more than any other profession, salary benchmarking is something you need to consider. It’s…
Contracting in 2025: Smart Strategy or Temporary Fix?
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stagnation, increased payroll overheads, and shifting expectations around flexibility, contracting is no longer treated as a stopgap. It’s being adopted as a practical workforce model, designed…
What do Marketing Professionals Look For in a Job in 2025?
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers move jobs more than other professions, with 57% switching at least every three years. To keep hold of top talent, understanding what they look for is…
How to Write Effective Job Descriptions for Marketing Roles
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities. 52% of candidates decide whether they apply or not based on the quality of the job description, and it could be the difference-maker for your…
Hybrid Working in 2025: Evolving Expectations, Office Tensions & The Role of Salary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025? What was once presented as a benefit is now a source of tension. Across the UK, employers are increasing in-office expectations, often moving from two days to three per week, without adjusting…
Marketing Recruitment: Challenges, Trends, and What to Expect in 2025
Looking Back at 2024 For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in vacancies, with figures falling to 916,000 in early 2024—a modest reduction on the previous quarter but part of a longer-term contraction….