Jump to main content
Quick send CV Upload a brief

Building a Successful Career in Communications

EMR Building a Successful Career in Communications

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying force of change is driven by the advent of digital platforms and a rapidly changing consumer environment. This is a sector where creativity meets strategy, and every message can make an impact. In this blog, we share insights into achieving the most rewarding career in communications. 

Understanding communications in 

the world of marketing

Communications offers diverse career paths suited to various skills and aspirations. At its core, communication oversees advertising, direct marketing, branding, online presence, printed materials, sales presentations, sponsorships and more. 

Five key insights into skills in communications

1. Exceptional communication skills: This is fundamental. Mastery in both written and verbal communication is essential in crafting clear, persuasive and impactful messages.

2. Creativity and innovation: The ability to craft compelling messages and think creatively about engaging audiences is of the utmost importance, especially in areas like advertising and branding.

3. Digital proficiency: In today's digital age, being adept with online platforms, social media, and digital marketing tools is not just an advantage; it's a necessity. It's about staying relevant and effective in a rapidly advancing sector.

4. Strategic thinking: Strategic thinking is vital. It involves a thorough understanding of an organisation's business goals and aligning communication strategies to these objectives.

5. Analytical skills: Acknowledging the significance of data-driven decision-making is key to enhancing strategy and measuring metrics. 

Popular career pathways in communications

There are many popular career pathways in the communications field to explore, each offering unique opportunities to excel and make an impact in the ever-changing landscape of communication.

Entry-level roles

These often include positions like Communications Coordinator or Marketing Assistant, where you can learn the ropes of the industry, from managing social media accounts to assisting in campaign development.

Mid-level roles

As you progress, Communications Manager or Brand Strategist roles offer opportunities to lead projects, manage teams, and develop strategic communication plans.

Senior-level roles

At this stage, positions like Communications Director or CCO involve overseeing the communication strategies of entire organisations, often with a global reach.

Four ways to navigate your career journey in communications

1. Networking and continuous learning: The communications field is ever-developing. Networking with professionals and staying ahead of industry trends is crucial.

2. Professional development: Consider certifications or advanced degrees in communications and related fields. This will enhance your skill set and appeal to potential employers.

3. Building a portfolio: Showcase your skills and achievements through a well-crafted portfolio. This is especially important in roles involving content creation and branding.

4. Seeking mentorship: Having a mentor in the communications field can provide valuable guidance and open paths to new opportunities.

What a career in communications could mean for you

A career in communications within the marketing industry is rich with opportunities for growth, creativity, and impact. Whether crafting an ad campaign, strategising a company's branding, or managing a PR crisis, your role is pivotal in shaping the voice and message of the organisations you represent. 

The world of marketing communications is vast and varied, and for those with passion and creativity, it offers a dynamic and varied career path. At EMR, we pride ourselves on connecting talented individuals with roles that match their skills and career aspirations. To find out more about a career in marketing communications, contact us today.


List #1

Related posts

Salary Survey & Trend Report 2024

Teaser

Salary & Market Trend Guide

Content Type

Downloads

Publish date

06/18/2024

Summary

Introducing our Salary & Market Trend Report for 2024/2025 - the ultimate resource for employers and candidates navigating the dynamic job market and evolving career landscape.Uncover how to future-pr

Teaser

Access our latest benchmarking guide for 2024 for marketing, digital and communications professionals. Access our overview of key industry trends this year.

Read more
The Rise of TikTok Shop: Influencer Marketing, Social Media Selling, and the Retail Revolution

Teaser

Industry news

Content Type

Articles

Publish date

06/03/2024

Summary

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developmen

Teaser

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developments in this space is the arrival of TikTok Shop, which enables users to purchase products directly within the app. Coupled with the rise of influencer marketing, TikTok Shop is revolutionising the retail industry.

Read more
Balancing Speed and Quality in Tech Development
Balancing Speed and Quality in Tech Development

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/28/2024

Summary

The need for speed and quality often seem at odds in the technology development sector. The rapid pace of innovation necessary to remain competitive can undercut the meticulous attention to detail r

Teaser

Read more
How to Become a Great Marketing Leader through Self-Discovery?

Teaser

Career advice

Content Type

Articles

Publish date

05/22/2024

Summary

Marketing and Communications Leader Series Episode 5: Jen Barham Welcome back to EMR's Marketing & Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior m

Teaser

In this EMR podcast, Jen Barham, talks about the power of self-discovery, self-awareness, resilience, and authenticity for effective marketing leadership.

Read more
How to Advance Your Career in Communications Leadership?

Teaser

Career advice

Content Type

Articles

Publish date

05/20/2024

Summary

Marketing and Communications Leader Series Episode 4: Dominic Elliott Welcome back to EMR's Marketing and Communications Leader Series podcast, where we dive deep into the journeys of exceptional seni

Teaser

In this EMR podcast, get actionable advice from Dominic Elliott on how to advance your career in communications and be successful in a leadership position.

Read more
How to Leverage Your Diverse Experience in a Marketing Leadership Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/14/2024

Summary

Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing and c

Teaser

In this EMR podcast, uncover career insights and tips from Noreen Biddle Shah, Chief Marketing & Comms Officer, as she shares her leadership journey.

Read more
Digital Marketing 2022
Why Is This The Year to Kickstart Your Digital Marketing Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/13/2024

Summary

Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new

Teaser

From the growing demand for digital skills to the opportunities for career growth and fulfilment, learn why this is the year to pursue a career in digital marketing.

Read more
How to Navigate a Marketing Career: From a Junior Role to a Director

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/10/2024

Summary

The Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing

Teaser

In this EMR's podcast, we ask Emma Hill, Brand & Marketing Director, about the skills, experience and critical factors for success as a senior marketing leader.

Read more
The Latest Marketing & Digital Recruitment Trends
The Evolution of Client Expectations in Recruitment

Teaser

Industry news

Content Type

Articles

Publish date

05/08/2024

Summary

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significan

Teaser

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significantly.

Read more
How to Become a Successful Leader Within The Marketing and Communications Industry

Teaser

Career advice

Content Type

Articles

Publish date

04/26/2024

Summary

Marketing & Communications Leader Series Eepisode.1: Bee PatelWe are pleased to be launching EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of e

Teaser

In this EMR’s podcast, we speak to Bee Patel, Global Director of Brand & Communications, about her journey to becoming a successful marketing and comms leader.

Read more
View more