Building a Successful Career in Communications

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying force of change is driven by the advent of digital platforms and a rapidly changing consumer environment. This is a sector where creativity meets strategy, and every message can make an impact. In this blog, we share insights into achieving the most rewarding career in communications. 

Understanding communications in 

the world of marketing

Communications offers diverse career paths suited to various skills and aspirations. At its core, communication oversees advertising, direct marketing, branding, online presence, printed materials, sales presentations, sponsorships and more. 

Five key insights into skills in communications

1. Exceptional communication skills: This is fundamental. Mastery in both written and verbal communication is essential in crafting clear, persuasive and impactful messages.

2. Creativity and innovation: The ability to craft compelling messages and think creatively about engaging audiences is of the utmost importance, especially in areas like advertising and branding.

3. Digital proficiency: In today's digital age, being adept with online platforms, social media, and digital marketing tools is not just an advantage; it's a necessity. It's about staying relevant and effective in a rapidly advancing sector.

4. Strategic thinking: Strategic thinking is vital. It involves a thorough understanding of an organisation's business goals and aligning communication strategies to these objectives.

5. Analytical skills: Acknowledging the significance of data-driven decision-making is key to enhancing strategy and measuring metrics. 

Popular career pathways in communications

There are many popular career pathways in the communications field to explore, each offering unique opportunities to excel and make an impact in the ever-changing landscape of communication.

Entry-level roles

These often include positions like Communications Coordinator or Marketing Assistant, where you can learn the ropes of the industry, from managing social media accounts to assisting in campaign development.

Mid-level roles

As you progress, Communications Manager or Brand Strategist roles offer opportunities to lead projects, manage teams, and develop strategic communication plans.

Senior-level roles

At this stage, positions like Communications Director or CCO involve overseeing the communication strategies of entire organisations, often with a global reach.

Four ways to navigate your career journey in communications

1. Networking and continuous learning: The communications field is ever-developing. Networking with professionals and staying ahead of industry trends is crucial.

2. Professional development: Consider certifications or advanced degrees in communications and related fields. This will enhance your skill set and appeal to potential employers.

3. Building a portfolio: Showcase your skills and achievements through a well-crafted portfolio. This is especially important in roles involving content creation and branding.

4. Seeking mentorship: Having a mentor in the communications field can provide valuable guidance and open paths to new opportunities.

What a career in communications could mean for you

A career in communications within the marketing industry is rich with opportunities for growth, creativity, and impact. Whether crafting an ad campaign, strategising a company's branding, or managing a PR crisis, your role is pivotal in shaping the voice and message of the organisations you represent. 

The world of marketing communications is vast and varied, and for those with passion and creativity, it offers a dynamic and varied career path. At EMR, we pride ourselves on connecting talented individuals with roles that match their skills and career aspirations. To find out more about a career in marketing communications, contact us today.