5 ways to boost your communications career in 2024

There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024, it’s even more vital as people want to feel connected to a company.

As well as employees and consumers upping their demand for businesses to communicate their intentions and purpose, the sector sees both old and new trends fight for our consideration. 

The rise of flexible working, the increased demand for unified business communication platforms and the ever-increasing presence of AI technology could all shake up the communications sector in 2023. 

So, what does this mean for your career?

Having a clear-cut vision of where you want your career to head should be your number one priority. To help you, we’ve put together five ways that you can leverage these changes and boost your communications career. 

Check them out below, and don't forget to see how much you could earn in the communications field.

1. Develop a lifelong learning mindset

Digital communications jobs embrace a growth mindset and challenge you to stay curious. In any industry, staying curious and advancing your skills is important. 

However, in the communications sector, it’s vital. It's a fast-paced and ever-changing industry, with new technology and platforms appearing regularly. 

Just take ChatGPT and Google Analytics 4 as prime examples. To stay ahead of the competition, you must keep on top of developments, maintain your skills and expertise and harness this knowledge to shape how you communicate with users.

2. Demonstrate results

If you hope to level up in 2023, you must prove your worth. In addition to a good interview and eye-catching CV, employers want to see that you have documented examples of past communications work you’ve done. 

Compile these into a digital portfolio so you can present them effectively.

These results can include the following:

• Return on investment (ROI) of social media campaigns you’ve worked on
• Click-through rates on Google ads
• The engagement rate with your posts on social media
• The open rate of emails you’ve written
• Change in client behaviours
• The speed and effectiveness of your crisis communications

3. Engage with other professionals in the field

We know how crucial it is to keep learning in the communications industry, but engaging with other professionals is equally important. 

Finding a mentor can help you accelerate your career by providing insight, helping you identify and strengthen your weaknesses, and sharing your experience. Try to understand how they deliver results, apply strategic thinking to their role, and add value to the organisation.

You should also consider joining a relevant professional association – essentially, take every opportunity to build your network. After all, you never know where each connection could take you.

4. Be passionate

It is always worth pointing out that passion equals results, especially in the communications industry. Your passion for the industry will take you far and remind you why you love communicating.

Remember - being passionate puts you ahead of others in your field. Don’t be afraid to try new things and fail!

5. EMR can help you find the best communications jobs

We are a trusted specialist marketing recruitment agency that recruits top professionals across digital, communications, and SEO.

We have more than 28 years of experience working in the wider marketing industry and have the right connections and experiences to help you realise your full marketing potential.

EMR has a laser focus on the communications sector, developing lasting relationships with brands stretching from FTSE 100 and 250 businesses to start-ups. As a result, there is no better place for you to begin your search. 

Browse communications jobs now and get started on your new path.

Take the first step towards informed decision-making about your career by downloading our Salary & Market Trend Guide 2023 today – gain access to valuable insights and data for benchmarking your salary and market trends. 

Frequently Asked Questions

What is communication in a career?

In a career context, communications refers to conveying information and messages effectively, both internally within an organisation and externally to various stakeholders. 

It encompasses a range of skills, including written and verbal communication, public relations, and strategic messaging, all aimed at fostering understanding and connection.

Where can I work with communication?

Communication professionals can work in diverse industries and sectors. 

Common workplaces include corporations, non-profit organisations, government agencies, public relations firms, media outlets, and digital marketing agencies. Virtually every industry values effective communication, providing various career opportunities.

What does a communications role involve?

A communications role involves creating, managing, and disseminating information to various audiences. 

This includes crafting messages, managing public relations, overseeing internal communications within an organisation, and utilising various channels such as social media, press releases, and corporate communications. 

Communication professionals are crucial in shaping an organisation's image and maintaining positive stakeholder relationships.