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An exciting new Digital Marketing Manager role for a software company, that has been around for over 20 years, based in Central London.

Digital Campaign Management

  • Develop, implement and execute content driven digital marketing strategies across multiple channels

  • Measure and report on the performance of all digital marketing campaigns and assess against defined goals (ROI & KPIs)
  • Maintain our social media presence
  • Follow up inside sales and sales conversions from marketing activities
  • Identify market trends and insights, and optimise campaign spend and performance based on the insights

Content development

  • Create, improve and maintain content to achieve our business goals

  • Oversee all marketing content initiatives and liaise with external content writers on selection of industry specific topics to ensure audience engagement and brand consistency
  • Develop content aligned with marketing targets and product road-map
  • Manage content distribution through online channels and external distribution channels
  • Ensure content is optimised to help drive SEO traffic and leads for the business

Website Management

  • Ensure website is kept up to date with events, blog content and campaign information
  • Work closely with website manager to ensure the website is kept up date and aligned with business requirements and standards

Event Management

  • Manage all customer events, exhibitions and sponsorship opportunities
  • Deliver an end-to-end event management/execution capability to the organisation
  • Schedule a portfolio of internal and trade events, from small round-tables to trade shows

External Stakeholders

  • Build and maintain a strong relationship with existing customers and establish a portfolio of customer reference cases and PR material
  • Work closely with resell partners to promote our product portfolio through joint marketing initiatives
  • Manage external marketing agencies, including PR and content writers, digital agencies and content distribution portals for lead generation

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