Digital Marketing Manager

An exciting new Digital Marketing Manager role for a software company, that has been around for over 20 years, based in Central London.

Digital Campaign Management

• Develop, implement and execute content driven digital marketing strategies across multiple channels

• Measure and report on the performance of all digital marketing campaigns and assess against defined goals (ROI & KPIs)
• Maintain our social media presence
• Follow up inside sales and sales conversions from marketing activities
• Identify market trends and insights, and optimise campaign spend and performance based on the insights

Content development

• Create, improve and maintain content to achieve our business goals

• Oversee all marketing content initiatives and liaise with external content writers on selection of industry specific topics to ensure audience engagement and brand consistency
• Develop content aligned with marketing targets and product road-map
• Manage content distribution through online channels and external distribution channels
• Ensure content is optimised to help drive SEO traffic and leads for the business

Website Management

• Ensure website is kept up to date with events, blog content and campaign information

• Work closely with website manager to ensure the website is kept up date and aligned with business requirements and standards

Event Management

• Manage all customer events, exhibitions and sponsorship opportunities
• Deliver an end-to-end event management/execution capability to the organisation
• Schedule a portfolio of internal and trade events, from small round-tables to trade shows

External Stakeholders

• Build and maintain a strong relationship with existing customers and establish a portfolio of customer reference cases and PR material
• Work closely with resell partners to promote our product portfolio through joint marketing initiatives
• Manage external marketing agencies, including PR and content writers, digital agencies and content distribution portals for lead generation