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Key responsibilities;-

  • represents international player needs and insights and makes recommendations to optimise franchise, product and services strategy to senior leadership and studios
  • responsible for building long term analyses of market trends within International marketing organisation (partnering with Insights team)
  • delivers compelling competitor analysis
  • influences strategic marketing investment decisions
  • works with the Global Brand and Demand Planning on informing demand forecasts and commercial targets for long term brand lifecycles
  • informs international pricing and editions/content strategy
  • partners with the Global Brand teams on long term KPI setting for franchise and evaluation

Role is managed by:

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