Interim CMO
- London
- Fixed Term Contract
- Publishing
Job Description
This vacancy has now expired. Please see similar roles below...
A data and analysis provider based in London is seeking a CMO to develop and execute a high growth marketing strategy including.
3-days in the office. ASAP start. 6-month contract to start.
Responsibilities:
- Leading and managing Subscription and Events strategy
- Designing and implementing new marketing strategies that align with business strategy and targets
- Leading marketing to support sales targets for events and digital
- Developing the lead generation strategy for subscription new business
- Help the business with the launch of our new company and product brand strategy
- Reporting key metrics to the CEO and Board
- Developing the events as a funnel for subscription lead generation
- Develop top quality go to market materials for all products
- Collaborating with editorial, event, sales, research and product development teams
- Developing a market strategy to target global market map
- Auditing and optimise database with structured segmentation
- Ensure effective management of CRM and marketing automation systems
Requirements:
- Track record B2B subscription and events marketing business
- Experience in B2B subscriptions and events
- Proven experience of building and managing multi-skilled marketing teams
- Proven experience of delivering marketing-led results in B2B information businesses
- Ambition to join a company with scale-up global growth plans
- Strategic, entrepreneurial thinker, with strong leadership skills
- Demonstrable experience growing inbound leads linked to sales targets
- Results driven approach to Subscription Lead Gen and Event Marketing
- Demonstrable experience with successful marketing campaigns and digital
- technologies (e.g. digital advertising, social media, email marketing, SEO/SEM)
- If you require sponsorship, please do not apply
£130-150,000 - pro rata
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