Interim CMO

A data and analysis provider based in London is seeking a CMO to develop and execute a high growth marketing strategy including.

3-days in the office. ASAP start. 6-month contract to start.

Responsibilities:

• Leading and managing Subscription and Events strategy
• Designing and implementing new marketing strategies that align with business strategy and targets
• Leading marketing to support sales targets for events and digital
• Developing the lead generation strategy for subscription new business
• Help the business with the launch of our new company and product brand strategy
• Reporting key metrics to the CEO and Board
• Developing the events as a funnel for subscription lead generation
• Develop top quality go to market materials for all products
• Collaborating with editorial, event, sales, research and product development teams
• Developing a market strategy to target global market map
• Auditing and optimise database with structured segmentation
• Ensure effective management of CRM and marketing automation systems

Requirements:

• Track record B2B subscription and events marketing business
• Experience in B2B subscriptions and events
• Proven experience of building and managing multi-skilled marketing teams
• Proven experience of delivering marketing-led results in B2B information businesses
• Ambition to join a company with scale-up global growth plans
• Strategic, entrepreneurial thinker, with strong leadership skills
• Demonstrable experience growing inbound leads linked to sales targets
• Results driven approach to Subscription Lead Gen and Event Marketing
• Demonstrable experience with successful marketing campaigns and digital
• technologies (e.g. digital advertising, social media, email marketing, SEO/SEM)
• If you require sponsorship, please do not apply

£130-150,000 - pro rata