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Interim CMO

  1. London
£120000 - £150000 per annum + Benefits
  1. Fixed Term Contract
  2. Publishing
Job Description

This vacancy has now expired. Please see similar roles below...

A data and analysis provider based in London is seeking a CMO to develop and execute a high growth marketing strategy including.

3-days in the office. ASAP start. 6-month contract to start.

Responsibilities:

  • Leading and managing Subscription and Events strategy
  • Designing and implementing new marketing strategies that align with business strategy and targets
  • Leading marketing to support sales targets for events and digital
  • Developing the lead generation strategy for subscription new business
  • Help the business with the launch of our new company and product brand strategy
  • Reporting key metrics to the CEO and Board
  • Developing the events as a funnel for subscription lead generation
  • Develop top quality go to market materials for all products
  • Collaborating with editorial, event, sales, research and product development teams
  • Developing a market strategy to target global market map
  • Auditing and optimise database with structured segmentation
  • Ensure effective management of CRM and marketing automation systems

Requirements:

  • Track record B2B subscription and events marketing business
  • Experience in B2B subscriptions and events
  • Proven experience of building and managing multi-skilled marketing teams
  • Proven experience of delivering marketing-led results in B2B information businesses
  • Ambition to join a company with scale-up global growth plans
  • Strategic, entrepreneurial thinker, with strong leadership skills
  • Demonstrable experience growing inbound leads linked to sales targets
  • Results driven approach to Subscription Lead Gen and Event Marketing
  • Demonstrable experience with successful marketing campaigns and digital
  • technologies (e.g. digital advertising, social media, email marketing, SEO/SEM)
  • If you require sponsorship, please do not apply

£130-150,000 - pro rata

List #1

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