Senior Marketing Manager - Property

A great opportunity for a Senior Marketing Manager to join a rapidly growing student accommodation provider on an initial 6 month contract.

Working closely with the Partners and COO, you will be joining the team at a crucial time of the academic cycle, in a creative and highly-accountable role to champion marketing for the business in line with the growth strategy and brand awareness targets. In the context of strong investment in marketing from the Partners and investors, you will be afforded creative licence to try new techniques, allocate resources and drive student satisfaction.

Role Overview:

• Creative brand development, both visual and conceptual, for each UK asset
• Competitor and target market analysis including the international audience, and segmentation
• Setting strategy, planning and implementation of annual promotional campaigns for the brand and each asset, including:

• Collateral
• PR
• Experiential marketing and on-site events
• Email
• Social media
• Online content optimisation
• User experience

• Collaborating with colleagues on-site at each asset to roll out campaigns, and gather feedback
• Online and email campaign analytics and incorporation into marketing plans
• Monitoring campaign activity and reporting ROI to senior stakeholders
• Communicating activity internally across the firm
• Managing the digital agency and marketing budgets for each asset
• Communicating marketing plans and success to investors
• Managing one direct report

Skills:

• Appreciable marketing experience at manager level including digital channels, ideally in an international consumer capacity
• A creative mind, able to understand the customer and develop unique propositions and messaging
• A test-and-learn approach; unafraid of new methods and a willingness to instigate change

If this sounds like a role that you could see yourself thriving in then please apply today.