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Description

Responsibilities:

  • Implementation of marketing programme across the business and partner stakeholders including Marketing, Brand, PR, Social, Product and Proposition, Customer Communications, and MI
  • Recommend and deploy an effective programme of test and learn activities to build capability across the business
  • Ensure effective Performance Targets and Metrics are in place, running a cross-departmental combined scorecard
  • Partner with product proposition team to deliver annual and quarterly plans to meet agreed commercial objectives
  • Measurement and reporting of quarterly plans for internal and external stakeholders
  • Analysis, recommendation and optimisation of marketing activity for all stakeholders
  • Budget management and reporting
  • Able to interact and influence at a senior stakeholder level and represent the business externally and internally

Requirements:

  • Demonstrable experience across retail banking, travel Money or B2C financial services with experience in multi-channel marketing campaigns
  • Track record across marketing disciplines including ATL, customer marketing, digital and performance marketing
  • Ability to media plan and measure performance

Role is managed by:

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