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Description

Do you want to be a part of one of the UK largest multi media publisher who expanding portfolio goes beyond the traditional advertising? Are you a marketing professional looking to take the next step in your career? If so then this role may just be the right role for you!

Our client is looking for a Senior Marketing Executive to help support the Marketing Director in planning and implementing multi channel campaigns consisting of Email, Social Media, Acquisition and Retention tactics for the organisations premium brands.

Your responsibilities

  • End-to-end management of email marketing including strategy, tactics, production (editing HTML), design, segmentation and reporting

  • Build brand and audience engagement across our news brands (print & display)

  • Onsite personalisation & automation - implementation of onsite A/B testing

  • Campaign management & reporting - monitor performance of all marketing channels and continuously improve performance

  • Social media - develop social media strategy to amplify reach across Facebook, twitter and YouTube

  • Work with sales team to identify and create new revenue opportunities

  • Work with existing channel partners & develop collaborative partnerships to extend our audience and communities

  • Develop collaborative partnerships to extend our audience and communities

  • Content creation and syndication - press releases, blog copy etc

  • Understand innovations in digital marketing and strategy of key competitors

Personal Requirements

The ideal candidate will be able to evidence the following:

  • A strong understanding of the digital marketing field with a particular reference in:

    • Email marketing (Moz or equivilent)

    • Audience segmentation

    • Insights

  • Experience with the Adobe Creative Suite is preferred

  • Experience operating Google Analytics

  • Working within a fast paced environment

  • A proactive and innovative approach to work.

This is a varied role for an organisation that welcome creative thinking. Our client has a strong benefit package which includes 25 days holiday per annum, gym membership and many more.

Role is managed by:

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