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Description

Reporting directly in to Chief Executive Officer, the successful candidate will play a pivotal role in developing & implementing marketing strategy aligned with business objectives. The role will suit someone who has full marketing mix experience gained within tech/SaaS organisation.

The role:

  • Own and execute outbound marketing/lead generation programs, globally, to drive customer acquisition
  • Deliver inbound digital marketing efforts, data-driven insights and innovative ways to connect with clients and prospects directly or through channel partners
  • Work with channel partner marketing teams to design, test and execute persona-specific and product-specific lead generation and nurturing campaigns taking full advantage of their relevant existing clients
  • Identify buyer personas, develop value propositions, research the competitive landscapes
  • Assist the Head of Business Development & sales team to develop collateral and other branded materials for partners, customers & conferences
  • Manage third party agencies

Your profile:

  • Proven experience in marketing from B2B enterprise tech/SaaS environment
  • Hands-on knowledge of best practices in B2B lead generation
  • Experience writing blogs and distilling complex technical issues into plain English
  • Experience using HubSpot, Google Analytics and Ad Words & InDesign
  • Highly creative in identifying target audiences and using progressive profiling to build up information about prospects to inform personas

Role is managed by:

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