Marketing Manager

Responsibilities

• Developing traffic growth to new and returning clients
• Developing online traffic by acquisition, retention and activation of new Affiliates and partnerships
• Evaluating new products and marketing opportunities based on financial viability
• Assist in monitoring active marketing programs and developing ways to improve those campaigns
• Planning and executing social campaigns and developing marketing strategies
• Planning and executing direct marketing
• Carrying out post campaign analysis to report KPIs and distribute learning for future campaigns
• Monitoring and developing client life cycle (communication with existing client, sign-up process and website usability)
• Employing marketing analytics techniques to gather important data (social media, web analytics, rankings)
• Conducting and leading market research and analysis of potential market opportunities

Experience

• B2C broad marketing experience would be an advantage, ideally in financial services
• Strong experience of on and off line marketing
• Management experience would be an advantage
• Genuine interest in financial products and asset management
• Strong communication skills required (both oral and written)
• Ability to work under pressure and meet deadlines
• Relevant marketing experience or qualification
• UK experience is essential