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Description

Responsibilities

  • Developing traffic growth to new and returning clients
  • Developing online traffic by acquisition, retention and activation of new Affiliates and partnerships
  • Evaluating new products and marketing opportunities based on financial viability
  • Assist in monitoring active marketing programs and developing ways to improve those campaigns
  • Planning and executing social campaigns and developing marketing strategies
  • Planning and executing direct marketing
  • Carrying out post campaign analysis to report KPIs and distribute learning for future campaigns
  • Monitoring and developing client life cycle (communication with existing client, sign-up process and website usability)
  • Employing marketing analytics techniques to gather important data (social media, web analytics, rankings)
  • Conducting and leading market research and analysis of potential market opportunities

Experience

  • B2C broad marketing experience would be an advantage, ideally in financial services
  • Strong experience of on and off line marketing
  • Management experience would be an advantage
  • Genuine interest in financial products and asset management
  • Strong communication skills required (both oral and written)
  • Ability to work under pressure and meet deadlines
  • Relevant marketing experience or qualification
  • UK experience is essential

Role is managed by:

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