Marketing Manager

A global company that have been around for over 25 years are looking for a Marketing Manager to take responsibility for their commercial objectives. This role will manage the co-ordination of their marketing with external agencies and internal stakeholders in the UK and across Europe. This position with be a leading role in planning of marketing expenditure, copy writing, creation of advertising materials, public relations, organising events, product development, distribution and research. You will assist the Sales & Marketing Director in developing the marketing strategy and creating new initiatives; and will be the key person responsible for driving these forward.

Responsibilities

• Conduct market research to identify market requirements for current and future products:

• Monitoring and analysing market trends
• Studying competitors' products and services
• Analysing customer behaviour

• Monitoring the team's performance and motivating them to reach targets
• Compiling marketing analytics
• Develop an annual marketing plan and budget. This should detail the year's activity to meet agreed company objectives

• Develop and implement creative marketing strategies that will make an impact, support the brands and drive sales and online traffic
• Deliver all marketing activity within the agreed budget
• Manage all aspects of print production, receipt and distribution
• Conduct market research to identify market requirements for current and future product
• Produce promotions in print and Social media
• Copy writing and creative design production