Marketing Manager

A fantastic financial services brand is looking for an experienced marketing manager to join their business. As a Marketing Manager, you will report to the managing director and be responsible for developing innovative and commercially led marketing strategies. This is a standalone role which would suit an experienced, confident and hands-on marketer. You will be responsible for driving forward the marketing strategy for the company and be a positive, creative, self-starter who is happy working in a fast-paced environment.

Your responsibilities will be:

• Develop the annual marketing and PR strategy in line with business objectives
• Devise advertising and marketing strategies
• Manage and set the annual marketing budget
• Manage service providers to deliver marketing strategy including - design, creative, search, collateral and social & PR
• Responsibility for content on all social media channels i.e. LinkedIn, Twitter
• Develop and build relationships with publishers and journalists to aid in/manage PR strategy
• Monitor results of eMail campaigns and develop ways to improve results to drive marketing and business strategy
• CMS of the website and develop ways to improve the website to drive more traffic
• Utilise CRM system to maintain contact with broker database
• PPC & SEO management and monitoring results
• Management of marketing events and participation in trade shows and seminars
• Management of Award submissions
• Ad-hoc marketing projects

Role Requirements:

• Strong broad marketing experience across traditional and digital channels
• Experience in managing and driving marketing strategy within the financial or professional services industry
• Experience in Property Finance is desirable
• Strong interpersonal skills capable of building close working relationships
• Flexible working approach
• Ability to manage multiple projects often to tight deadlines
• Excellent verbal and written communication skills
• Excellent copywriting and proof-reading skills
• Knowledge and experience of using Word Press CMS

This role is based in Borehamwood, Hertfordshire in a forward-thinking financial services business. You will have the opportunity to lead the marketing function in an autonomous environment.