Marketing Manager - B2C Financial Services

A niche B2C financial services provider specialising in consumer finance based in London is seeking a Marketing Manager to take full ownership of the on and offline strategy.

Responsibilities:

• Support brokers with sales collateral and af hoc marketing support to drive conversions
• Enriching and enhancing web and digital presence to ensure the best possible online experience for the target audience
• Maintaining a budget against which chosen campaigns are planned and executed to deliver an expected return on investment (ROI)
• Communicating internally to the teams regarding marketing plans and campaign contribution to the revenue objectives
• Identifying opportunities for customer advocacy in a range of formats and applying testimonials throughout marketing campaigns.

• Create daily content using different types of content
• Interact with target audience by responding to comments to build brand awareness
• Creating weekly blog articles that will speak directly to our target demographics
• Creating monthly video content
• Email automation workflow and monthly email newsletters
• Help develop web presence
• Manage and implement SEO strategy through agencies
• Amending and editing the website where necessary
• Posting relevant industry content to our multiple social channels
• Commenting on blogs, responding to comments to build brand awareness
• Engage on all our social media platforms

Requirements:

• Strong B2C experience in ideally financial services or B2C insurance however a track record of lead generation in other markets would be considered
• Ability to create interesting content to improve brand awareness and leads
• UK experience is essential