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Description

Leading, legacy publishing company is seeking a talented Marketing Executive to work in their central London office.

Reporting in to the Head of Marketing you will be responsible for executing their integrated marketing campaigns across multiple platforms, digital and some offline, customer acquisition, content, building consistent leads pipeline and CRM management.

Key Responsibilities:

  • Execute integrated marketing campaigns and deploying effective messaging to promote the company.
  • Track and analyse marketing campaigns to evaluate effectiveness.
  • Review campaigns and provide recommendations to optimise performance.
  • Maximise customer acquisition channels, managing lead generation activities, including Google Ads, newsletters and hosted content.
  • Liaise with internal and external teams on the content marketing strategy, paid and organic search, and social media campaigns.
  • Report progress and results to key stakeholders. Liaising with international offices.

Key Skills and Experience:

  • Proven experience in a similar role working on multi-channel marketing campaigns.
  • Exposure to marketing automation, CRM or CMS systems, ideal would be experience of Adestra or Eloqua.
  • Good experience of demand generation and lead nurturing.
  • Strong analytical experience of campaigns and ability to translate this into actionable insight.
  • B2B sector experience is ideal.

Role will suit an innovative, enthusiastic, quick thinking person with a strong attention to detail. The successful candidate will receive a salary of up to £28,000 basic, plus good benefits and the opportunity to develop an array of skills in a progressive business.

Key words: Marketing Executive, Marketing Assistant, Senior Marketing executive, Marketing coordinator, London, Marketing officer, B2B, Publishing, campaigns, insight, analysis, CRM, CMS, email marketing, Adestra, Eloqua, digital marketing, Google Ads.

Role is managed by:

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