Marketing Executive

We are looking for a Marketing Executive to join a charity organisation that works in the food and consumer goods industry based in Watford.

The Marketing Executive will be working alongside the Marketing Manager in creating and executing marketing campaigns to attract targeted audiences to the company's training and events held monthly

The right candidate would have 2-3 years' experience in a mixed marketing role (websites, email, print, social, webinars etc), preferably within B2B, FMCG and/or retail experience. Must have experience of Events Marketing.

Responsibilities:

• Owning and executing mailings (newsletters and service messages) for retail and shopper business units on a weekly basis
• Maximising Retail Analysis and Shopper Vista subscription renewals and driving increased online usage
• Identifying opportunities for relevant, timely cross sell / up sell activity
• Owning and executing specific events where agreed including marketing planning, strategy, execution and reporting with support of marketing manager
• Working with the CRM team to produce targeted lists for outbound campaigns
• Managing relevant audience partnership marketing activity
• Driving continuous improvement using analytical data and recommendations from analyst

The candidate might need to drive due to the location being slightly hard to get to by public transport from the train station.