Marketing Executive

A fantastic opportunity for a Marketing Executive to join a global Accountancy firm on an initial 6 month contract based in Manchester.

The successful candidate will help deliver key campaigns that underpin the firm's marketing & sales strategy, working closely with Business Development Managers and key Partner and Director stakeholders across sectors, streams and regions. As well as providing 'traditional' marketing support you will assist with the following:

* Work with the Marketing and BD Managers to co-ordinate, develop and implement a range of marketing communications campaigns and activity supporting key campaigns
* Support specific projects related to national campaigns (New Economy, Track Programmes)
* Develop skills in digital marketing, working closely with the in-house digital and media teams. This can include:
o Content writing for the web and online PR
o Integrated marketing strategy, making full use of digital channels
o Experts in email marketing
o Reporting and tracking of online activity
* Be able to propose and develop campaigns, events and thought leadership to meet planned objectives
* Increase the effectiveness of the campaigns and the vehicles adopted - including digital and social media
* Be an expert user of CRM systems, client data and Pure 360 and to champion their use
* Be thorough in measuring the effectiveness of the programmes in meeting their objectives

Requirements

* CIM diploma or equivalent accredited (or working towards) or relevant marketing experience
* Marketing experience - 2 - 4 years' preferably in professional services
* CRM system and Microsoft Package experience is essential
* Event management experience is essential
* Digital marketing communications - experience preferred, especially in the use of social media to support campaigns
* Project management