Marketing Director, EMEA

Our client who is a global software provider within the financial services industry, is looking for a Marketing Director for the EMEA region.

The successful candidate will be part of the executive management team. This is a unique, start-up opportunity for an ambitious, energetic and disciplined professional with a successful track record working with the sophisticated technology in the industry. As the Director of Marketing, you will lead and be responsible for creating the EMEA Marketing plan to meet the business awareness, digital and demand generation objectives. The plan includes identifying and prioritizing new market opportunities, developing core messaging, and executing comprehensive marketing execution plans/campaigns/events to increase awareness and market share.

The role:

• Lead critical interaction with product management, sales, and engineering and drive the development of common strategic goals, priorities, and positioning for the business.
• Incorporate competitive/market intelligence to identify and prioritize new business opportunities in existing markets and develop marketing plans to build awareness and adoption in new vertical markets and industries.
• Develop and execute customer acquisition and expansion strategy for their cloud platform.
• Lead analyst relations and public relations to improve awareness and market positioning.
• Develop and measure key metrics around the business to land, expand and retain customers- including user acquisition, conversion rates, engagement rates, as well as satisfaction and renewal rates.
• Develop core messaging and oversee the creation of high-impact marketing content for client engagement.
• Lead the content marketing plans aligned to the go to market strategy, and drive execution working with the field marketing teams.
• Support the development of the strategy and messaging for ecosystem partner programs.
• Produce marketing deliverables to improve the effectiveness of the global sales team and ecosystem partners.

Your profile:

• Experience developing high level marketing and brand strategy in line with the strategic vision of a SaaS and/or software firm for international markets.
• You must be both analytical and creative, and possess extensive knowledge in a variety of disciplines in marketing, as well as other areas of the organization to fully engage the business in the brand's success.

• Solid cloud or software industry marketing experience in positions of increasing responsibility; preferably with enterprise software solutions experience.

• Thorough knowledge of marketing principles, brand, product and service management, sales, business development and customer experience; along with a demonstrated track record of success and performance.

This is a truly fantastic career opportunity for a strategic marketing leader. If you would like to work for the company that see marketing as a heart of their business, then you should apply with your CV.