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Description

Key Responsibilities:

  • Build the loyalty activity plan, produce a cohesive and member-centric activity plan through a targeted and personalised communications strategy across channels.
  • Work with campaign planners in your team to build an Events & Experiences plan mixing immersive events delivering strong ROI, local events connecting our members to their community and specialised events.
  • Define, lead and implement strategy to create inspiring, relevant and personal connections to the company using data to shape the plan to meet Sales targets.
  • Supervise the implementation of the retailers experiences to provide the best of the brand to their most loyal members.
  • Work closely with the Brand & Marketing team to create themed newsletters, supporting key business priorities.
  • Monitor customers satisfaction through research.
  • Negotiate deals with external partners and build a strategy to drive customers' engagement.
  • Work closely with internal & external data teams as well as insight teams to create compelling cross-channel campaigns.
  • Manage a team of three campaign planners and ensure all campaigns are built, approved, proofed and executed to deadline without error direct reports and an external event agency.

Key Skills:

  • Demonstrable Loyalty/ CRM experience, ideally within a large ecommerce or retail environment.
  • Strong ability to work cross functionally to help shape the customer experience.
  • Exceptional project & process planning experience.
  • Must have a strong commercial & analytical outlook.
  • Ability to manage project delivery autonomously through internal and external stakeholders.
  • Ability to work at a fast pace, while managing competing priorities.
  • Team management experience.
  • A self-starter that's comfortable with constant change.
  • Excellent English language written skills.
  • Event management experience.
  • Have an eye for creative & copywriting.

Role is managed by:

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