Head of Marketing - B2B & B2C

Responsibilities:

• Overall responsibility for the delivery of the communications strategy that supports all the sub-brands through an effective and integrated plan that incorporates customer comms, PR and events
• Ensure effective deployment of all marketing capabilities - ATL, BTL & sponsorship in order to secure target results at lowest possible cost.
• Develop the case for required budget to meet approval requirements, and ensure that activities are evaluated post initiative against the business case to build learnings back into the marketing plan and deliver continual optimisation of activity
• Lead the development and delivery of all customer communications, from brand building through to business and regulatory change
• Management of internal communications, establishing a consistent approach across the group and supporting the wider cultural and employee engagement ambitions
• Establish relationships with teams across the group to ensure that plans are relevant and match the needs of our target customer segments
• Work with stakeholders [including external agencies] to develop key messages across all audiences, in support of both the customer and business strategies
• Embed customer insight at the heart of all communications initiatives, ensuring customer need is central to comms proposition development.
• Support the business by building overall brand image through positive, focused and measured press coverage and events
• Monitoring and tracking of industry marketing and communications trends

Requirements:

• Solid B2C marketing/communications experience is ideally from financial experience however marketing experience from outside of financial services would also be considered
• Solid previous of line management experience is essential
• Experience in managing external agencies is essential
• Track record of experience in the design and implementation of wide ranging external and internal communication programmes is essential
• Experience managing the delivery of effective corporate event and PR related activities is essential
• UK experience is essential