Head of Growth Marketing

An offshoot of one of the world's largest supply chain network orchestrators based in Hong-Kong is looking for a Head of Growth Marketing, working remotely. That startup was founded to create digital ventures that will transform the supply chain and retail industries.

They are looking for a senior product-led Head of Growth Marketing to drive growth as they go from 0-1 with their latest digital venture. You will own, implement and scale their product-led strategy for a new start-up B2B SaaS Fashion Collaboration App as they go-to-market.

Key Responsibilities

• Design and develop a growth marketing strategy in conjunction with the leadership team for B2B SaaS start-up
• Plan, execute and measure data-driven product-led marketing campaigns and experiments that acquire users and create revenue/upsell opportunities
• Investigate and test new channels to acquire users and communicate with our existing users, including community building, ambassador programs and power-user engagements
• Conceive and execute on a wide range of content to drive awareness, education and engagement of both new and existing users
• Manage all social media platforms (inc. SEO) and drive content creation
• Partner closely with our Product, Engineering and Design teams to identify and execute experiments with our product

Key Skills & Experience

• Passion for great user experience and creating data-backed programs as they drive self-service/low-touch adoption and growth
• Previous Marketing experience in a B2B SaaS environment building communities
• Product-led growth marketing experience, specifically in a freemium to paid model
• A track record of rapidly scaling strategies and experiments that drive user acquisition in a 0-1 environment
• Understanding of B2B Marketing automation and measurement systems, and a passion for no-code tools
• Experience collaborating with Product, Engineering and Design teams
• Strong interpersonal skills and the ability to influence and motivate
• Ability to adapt quickly
• A love for data and strong analytic skills will the ability to analyze business performance metrics, KPIs and pivot where the data is telling you to