Head of Campaign Management

Responsibilities:

• Devise marketing communications campaigns to support marketing for delivering commercial objectives and our brand positioning
• Manage the implementation, tracking and measurement of marketing communications activity and campaigns that support the Business Units
• Brief and oversee marketing activity to external agencies or internal studio
• Use insight and other innovative solutions to drive efficiency, effectiveness an improved customer experience
• Manage project budgets report any budget savings/overspends
• Ensure that brand identity is adhered to in all campaigns
• Deliver regular reports on KPI's and campaign results
• Provide updates on ROI on each project against planned ROI
• Ensure accuracy of all content, regulatory compliance and manage the approval process
• Work closely with our agency partners to ensure we optimise our ways of working to deliver plans in a timely and cost efficient manner
• Manage a team of Campaign Managers
• Responsible for ensuring compliance with any specific legislative, regulatory, or contractual requirements.

Requirements:

• Experienced marketing communications professional with track record of delivery in a regulated environment
• Experience of delivery through 3rd parties /agencies
• Strong digital marketing knowledge and experience
• Strong ability to translate numbers into impactful, concise messages via reports for a broad audience
• Budget management, project management and campaign evaluation
• Sound commercial judgement and the ability to write effective briefs and judge creative
• A strong leader/team manager
• UK experience