Why Is This The Year to Pursue a Career in Digital Marketing?

Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new era of innovative technologies and an increase in digitalisation, ultimately changing the way that businesses approach digital marketing.

Currently, the industry offers bright prospects for both experienced and beginner digital marketers. There has never been a better time to pursue a career as a digital marketing expert.

So, why pursue a career in digital marketing?

There is a growing demand for digital marketing skills

As the competition in the digital marketing space increases, businesses are investing more time and money into their marketing efforts, spiking demand for skilled professionals. A survey carried out among the UK’s marketing leaders found that digital marketing spending was projected to increase by 29% in 2022 alone.

For businesses looking to grow and boost their brand awareness, the digital space is where it's all happening. Roles in digital marketing, that involve managing social media presence, crafting engaging email campaigns, and mastering SEO, are booming like never before.

Digital and tech innovation offers a rewarding professional experience

A typical career in digital marketing often consists of tackling a new challenge each day, offering a dynamic and varied work experience. As the digitalisation of the world as we know it expands, that’s never been as true as it is now.

As new technologies are being introduced, they are becoming an integral part of digital marketing strategies. Meanwhile, existing technologies have been adapted and refined to ensure their value is still being recognised.

Emerging technology like artificial intelligence and automation are shaping the digital landscape. Digital marketers have the opportunity to develop new ways of reaching and connecting with target customers. This will add a new element to your career as a digital specialist, allowing you to further enhance the opportunity to use and push your creativity and drive results.

Every industry is investing in digital marketing

The universal need for digital marketers ensures an abundance of opportunity and job security due to increased digital competition and the vast range of industries that will require your expertise.

Unlike alternative career choices, as a digital marketer, you don’t have to be pigeonholed into a certain sector. With such a wide array of new career options available, you can afford to be picky about the type of company or the industry you’d like to work for.

If you’re considering a change of direction in your marketing career, you can work within a sector that really aligns with your values and interests. Whether your passion is the arts, fashion, technology, finance or more, every sector needs digital marketers who are ready to create campaigns and leverage brand storytelling to new heights.

Your creative skills will be rewarded

In marketing, creativity is not just encouraged, it's essential. A digital marketing career allows you to show off your creative skills in a way that few other fields do. Not only is there plenty of opportunities for creatives to express their expertise in writing, design, branding, videography and more, but there’s also plenty of room for general day-to-day creativity.

Marketing teams value high levels of innovation and originality. In such a dynamic environment, there will always be a need to come up with new methods of marketing products, solving problems, and engaging audiences.

In essence, the past few years have taught us that creatives and marketers must adapt to our ever-changing world to keep up with consumers’ evolving expectations. Embracing unconventional approaches to marketing and thinking outside the box can set you apart from your peers and drive success for your clients or customers.

Are you looking to take the next step in your digital marketing career?

If you’re an ambitious, creative individual who wants to make a difference through strategic thinking, great communication, and a blend of analytics and ingenuity, now is the time to pursue a career in digital marketing; the sky's the limit for marketers who want to grow in their current career.

At EMR, we’re dedicated to recruiting the most talented professionals into businesses across all the major sectors. We’re a specialist marketing, digital and communications recruitment agency, so we’re well placed to find the perfect role for you. If you would like to find out more, take a look at our full range of digital marketing jobs.