Global Seo and Online Advertising Specialist

An exciting opportunity has arisen for a Global Seo and Online Advertising Specialist to join a Berkshire based Oil and Gas brand.

As the Global SEO and Online Advertising specialist you will develop and implement global and local SEO and online advertising (inc PPC) plans and campaigns. The successful candidate will need to manage the strategy to the execution. You will be expected to manage a budget, as well as support, mentor, manage local level teams.

Responsibilities:

• Working with the Global Product Manager - Marketing to plan, create, nurture, inspire and deliver best in class SEO campaigns and online advertising for several countries that will grow each year. The emphasis is to drive awareness, acquisition, build retention, and stickiness for both audiences.
• Website development and optimization
• Drive existing local market SEO and online advertising strategies as they launch, or evolve
• Prepare and analyse local data to create a weekly, and a monthly global SEO and Online advertising report. This is for discussion with the GPMM, and then to be shared with wider global team

Required Skills:

• Significant experience of identifying clear SEO and online advertising strategies, and the developing of robust plans and campaigns that deliver against them.
• A passion and proven ability for digital media planning, creative development, activation and deployment, for B2C and B2B.
• A deep understanding and working proficiency of biddable platforms, especially DBM.
• A strong ability to build and manage remarketing plans and suppliers.
• Clear ability to develop best in class, effective creative work for multi-channel and multi-platform creative (with external agencies where appropriate).
• Strong analytical skills
• Comfortable working in a dual platform environment
• The ability to get the best out of agency relationships in B2B and B2C environments