Global Marketer - Analytics & Business Intelligence Subscription

New global role to drive leads and subscriptions for the analytics and intelligence product suite alongside brand awareness for a leading consultancy.

A global consultancy specialising in risk management has identified an opportunity to increase interest and ultimately subscriptions to their online tools, as well as promote related consulting services. The firm has a world-class group of analysts, strong values and takes good care of the welfare and development of its employees.

You will have both hands full in this role which at the core involves taking ideas and shaping them into engaging campaigns. A strategic approach will be important to ensure the right impact is achieved with the various global audiences. You will need also to ensure relevant and timely management information is delivered around your major projects and take responsibility for metrics and ROI across all internal and external initiatives.

Remit Overview:

• Lead on marketing key components of the online solutions and consulting businesses
• Work with business heads and account managers to understand commercial and branding requirements
• Create go-to-market strategies that have impact and differentiation in a competitive and global marketplace
• Create and run compelling and integrated campaigns that target key audiences to generate and nurture quality leads
• Be responsible for content creation, working with our specialists to capture their expertise and insights while strongly messaging the value proposition
• Work with our Global Marketing Team to develop and execute campaigns
• Track, measure, analyse and refine program activities
• Provide both qualitative and quantitative analysis and work with our account management functions to ensure they are driving value from your marketing efforts
• Improve CRM data for improved targeting

Knowledge, Skills and Experience:

• Extensive experience at a mid-senior level in marketing, ideally from a data-driven firm or strategy house
• Track record of working with strong B2B brands and a complex product/services mix
• Demonstrable skills in writing high quality content
• Proven experience in taking new products to market
• Demonstrable expertise in both digital and traditional marketing techniques
• Experience of working in complex organization with multiple stakeholders
• Advanced software skills - Microsoft Office
• Excellent written and verbal communication skills

Desirables:

• Interest in international affairs
• Product marketing experience
• Solid experience with content management systems, email marketing tools and online registrations sites
• Basic understanding of html helpful

Qualifications & Traits

• Degree, or equivalent standard, in Marketing, Communications, Business or a related field
• Responsible and accountable for decision-making within a team or department
• Makes decisions which drive high performance and meet client needs
• Acts decisively and makes tough decisions even when under pressure
• Understands and translates key drivers and capabilities for business and team performance
• Develops effective global relationships to leverage performance and capabilities, and knows the right collaborations to ensure the best possible outcome for sustainable and authentic relationships
• Sets and communicates clear direction for teams to deliver work in line with global goals and objectives
• Persuades and influences others to achieve results
• Demonstrates a flexible approach