Global Head of Marketing Planning job in England, Berkshire, Reading

This vacancy has now expired. Please see similar roles below...

A challenging role for an established Interim Head of Global Marketing Planning to join a global organisation at the heart of a transformation journey on an initial 3 month contract.

Key Responsibilities / Duties:

Build and implement a global marketing management framework including metrics and best practices
Develop and implement a global marketing measurement framework including specific metrics, measurement methods
Develop and lead a global marketing planning process, working with the regional CMOs to identify and develop best practice, maximize return on marketing investment and capture economies of scale within the regional marketing plans
Problem-solve areas of under-performance and support continual improvement
Develop dashboards to report on KPIs and promote visibility of marketing effectiveness and best practice across the firm
Work as part of the Global Marketing Strategy team to support the Global Marketing Executive Committee and regional CMOs in the development and delivery of the overall marketing strategy

Work Experience / Knowledge:

10 years' experience in managing large marketing budgets for global brands
Strong analytical and communication skills
Experience in more than one industry advantageous
Previous leadership role/s in a matrix organisation

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Global Head of Marketing Planning

Job Description

This vacancy has now expired. Please see similar roles below...