Global Display Media Manager

A leading CFD and Financial Spread Betting provider is currently looking for a Display Media Manager to join their exciting, growing Digital team.

As Global Display Media Manager, you will be responsible for planning, managing, optimising and executing RTB (Real Time Bidding) & Display, Mobile and Video Advertising campaigns globally. The role is both strategic (planning and implementing optimisation tactics) and hands-on (setting up campaigns and trafficking)

Global Display Media Manager Key Responsibilities

• Grow the business globally through the development and refinement of performance media activities
• Work with the Global Head of Digital to define media strategy and deliver positive ROI
• Own and manage the global performance media budget
• Plan, manage, optimise and execute RTB (Real Time Bidding) & Display, Mobile and Video advertising campaigns
• Set up and manage the full digital infrastructure including ad server, DSP and DMP to execute and optimise performance media campaigns
• Develop media, publisher and 3rd party data relationships to ensure access to premium inventory and data segments

Global Display Media Manager Essential Skills/Experience

• Extensive Performance Media experience gained from an agency trading desk, RTB Technology Vendor or publisher
• Solid experience using ad serving, DSP and data management platforms (particularly DoubleClick)
• Track record of successful delivery of RTB and Performance Media Campaigns (ideally in the finance, insurance, gambling or travel industries
• A solid understanding of the Display Technology/Agency/Publisher ecosystem
• Substantial knowledge of the digital marketing landscape (SEO/PPC/Affiliate)
• Experience of performance media and landing page optimisation techniques (A/B, MVT)