Email Marketing Executive

A leading publishing firm are looking for an Email Marketing Executive with exceptional copywriting and proofreading skills to join their marketing team, based in the heart of London. You will be responsible for developing, implementing, analyzing, and reporting on email marketing campaigns. This position is expected to ensure that direct marketing email campaigns are completed accurately and on time.

Key responsibilities of the Email Marketing Executive:

• Implement innovative, high-quality email campaigns
• Write engaging content for campaigns that support business objectives and adhere to established brand guidelines, voice, and best practices
• Build email marketing campaigns using Dreamweaver
• Work with Marketing Managers and other key stakeholders to define and agree on campaign briefs
• Proofread and fact check content of all campaigns prior to launch
• Manage email campaign schedules to ensure that all campaigns are deployed by deadline
• Analyze email campaign metrics and recommend improvements based on previous campaign performance and best practices
• Monitor competitor e-marketing activity

Key skills and experience of the Email Marketing Executive:

• Proven experience in a marketing role, which encompasses experience of email marketing including copywriting, utilizing email campaign software to execute campaigns, and building lists from databases
• Exceptional copywriting and proofreading experience
• Highly organised
• Demonstrated project management skills, including planning, scheduling, and problem solving skills
• Excellent written and oral communication skills
• Ability to conduct logical analysis of marketing activities
• Experience using Dreamweaver is ideal

This role requires a high level of attention to detail, excellent communications skills, and the ability to build constructive working relationships with a range of stakeholders