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Description

A lively digitally enabled financial services intermediary is looking for an ambitious and performance led Digital Marketing Manager. This is an important role as you will help them achieve their aggressive growth ambitions.

The focus of the role will be using the full suite of paid digital channels to drive qualified leads with a high propensity to convert to customers.

The Role

  • Manage and grow performance activities in PPC, Paid Social, Display and Affiliate networks.
  • Manage marketing budget and forecast to deliver efficient return on investment.
  • Test new strategies to open new acquisition channels/affiliates/partners and take them to scale.
  • Work closely with other marketing team members to ensure strategies are in line across all channels.
  • Test, launch and scale digital customer acquisition ideas.
  • Implement and report on Test and Learn programmes.
  • Communicate learnings and insights learned through campaigns across the company.
  • Manage relationship with vendors, marketing partners, and internal stakeholders.
  • Identify opportunity areas for growth and optimization.

Experience

  • Experience running digital marketing campaigns in-house or agency
  • Significant PPC experience and proven history of successful delivery of PPC campaigns.
  • Experience in reporting, tracking and analytics including but not limited to GA and Adwords.
  • Some experience in Paid Social and use of video to drive customer engagement and conversion desired
  • Experience of digital creative development and production, of data analysis and customer targeting, of test and learn strategies and of campaign execution.
  • Analytical, numerate and business-minded.
  • A positive "can do" approach, displaying drive, passion, enthusiasm and innovative thinking.

Role is managed by:

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