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Description

A rapidly growing start-up in the Transport sector are currently looking for a Digital Marketing Manager to grow demand through data-driven marketing, experimentation and analytics.

The successful candidate will be an ambitious, hard-working self-starter with a passion for analytics and scaling growth. They will play a critical role in identifying the best channels and tools for acquiring and retaining users.

Digital Marketing Manager Key Responsibilities

  • Analyse user behaviour and retention curve
  • Ensure the right data infrastructure is in place
  • Build strong customer insights, by combining qualitative and quantitative methods
  • Implement A/B Testing
  • Plan and execute marketing campaigns across multiple channels to acquire new users, and determine what drives scalable growth
  • Drive user engagement and retention by testing and optimising different channels

Digital Marketing Manager Experience/Skills

  • Extensive experience in a performance / digital marketing / growth hacking role
  • Understanding of how to design effective experiments through statistical reasoning
  • Experience with Data Analysis and the best tools for retrieving, manipulating and visualising data, e.g. MySQL, Excel, R, Tableau
  • Fluent in the full spectrum of Digital User Acquisition channels (SEO, PPC, Display, Affiliates, Social, Content)
  • Entrepreneurial self-starter who thrives in a fast-paced environment

Role is managed by:

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