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Description

A leading estate agents based in West Sussex is looking for a Digital Marketing Manager to join the team to manage all digital marketing communications and channels

The role will be a blend of ongoing optimisation of existing channels as well as project management of large integrated digital marketing campaigns.

Digital Marketing Manager Responsibilities:

  • Develop and manage PPC channels, specifically; AdWords, Facebook, and Bing.
  • Work closely with the SEO Manager to deliver localised branch specific and national strategies
  • Develop new digital opportunities and manage existing processes
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Come up with new and creative digital growth strategies; email, PPC, SEO and affiliate.
  • Use Google analytics, Webmaster tools or similar to spot trends, issues and opportunities
  • Manage and oversee developments of digital channels
  • Regularly test and optimise all digital channels and provide detailed analysis on campaigns and their impact.

Digital Marketing Manager skills/experience:

  • Extensive experience within a digital marketing role including experience creating, implementing and reporting on the results of a digital marketing strategy.
  • Extensive experience in designing, developing and maintaining PPC campaigns
  • A blend of skills that cover the breadth of digital; SEO, PPC, CRO, Social, email marketing, content marketing and how they work in synergy to generate results.
  • Extensive knowledge of Google Webmaster Tools, Bing Webmaster Tools, Google Analytics, Google Adwords
  • Extensive knowledge of email marketing; optimisation techniques, campaign design, automation, development and management - preferably dotMailer.
  • Highly numerate and commercially aware - knowledge of budgets/KPIs/targets

Role is managed by:

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