Digital Marketing Manager

A leading estate agents based in West Sussex is looking for a Digital Marketing Manager to join the team to manage all digital marketing communications and channels

The role will be a blend of ongoing optimisation of existing channels as well as project management of large integrated digital marketing campaigns.

Digital Marketing Manager Responsibilities:

• Develop and manage PPC channels, specifically; AdWords, Facebook, and Bing.
• Work closely with the SEO Manager to deliver localised branch specific and national strategies
• Develop new digital opportunities and manage existing processes
• Identify trends and insights, and optimise spend and performance based on the insights
• Come up with new and creative digital growth strategies; email, PPC, SEO and affiliate.
• Use Google analytics, Webmaster tools or similar to spot trends, issues and opportunities
• Manage and oversee developments of digital channels
• Regularly test and optimise all digital channels and provide detailed analysis on campaigns and their impact.

Digital Marketing Manager skills/experience:

• Extensive experience within a digital marketing role including experience creating, implementing and reporting on the results of a digital marketing strategy.
• Extensive experience in designing, developing and maintaining PPC campaigns
• A blend of skills that cover the breadth of digital; SEO, PPC, CRO, Social, email marketing, content marketing and how they work in synergy to generate results.
• Extensive knowledge of Google Webmaster Tools, Bing Webmaster Tools, Google Analytics, Google Adwords
• Extensive knowledge of email marketing; optimisation techniques, campaign design, automation, development and management - preferably dotMailer.
• Highly numerate and commercially aware - knowledge of budgets/KPIs/targets