Digital Marketing Manager

A SME research consultancy is seeking a Digital marketing expert to come in and join their fun and dynamic team in central London.

Reporting to the Commercial Director, you will be managing all digital marketing activities including SEO, future development of the company website, managing the production of short videos, and managing and optimising the CRM system and email marketing systems. Responsibilities will include the following:

• Lead Generation - Increase and optimise digital channels in the marketing funnel
• Manage the analytics and reporting infrastructure to optimise the marketing funnel, including identifying tactics and strategies to build visits, page impressions, asset downloads and conversions
• Ensure every part of the digital user journey is consistent and compelling to drive leads and deliver a ROMI
• Working alongside economists and sales, advise and support leading digital campaigns for our products and services
• Monitor and review SEO, search volumes and key word trends, suggesting changes and improvements
• Manage the CRM system, reporting and analysis, collating lists, data compliance and best practice
• Management of all data for marketing and sales campaigns; establishing systems and processes to ensure accuracy of data pulls and segmentation for campaigns. Improve the link between marketing campaign results and phone-based sales
• Manage external agencies
• Manage the conference programme, including attendee lists, tracking purchase behaviour and optimising the value of the materials presented
• Managing communications to existing customers (e.g. promotional campaigns) and tracking usage of services
  • The ideal candidate will have solid experience across the full range of digital marketing techniques in an environment where lead generation and acquisition is key - such as publishing, a recruitment company or membership body. You would be joining a fun and close knit team in a fast paced environment where learning and development is endorsed and actively encouraged. The ideal candidate will have excellent IPS and a genuine passion for digital marketing.
  • To apply please send your CV to hodgetts@emr.co.uk. Unfortunately due to the high volume of applications we receive we may not be able to respond to every applicant. Successful candidates will be contacted within 3 working days.