Digital Marketing Manager
Job Description
This vacancy has now expired. Please see similar roles below...
An exciting new Digital Marketing Manager role for a software company, that has been around for over 20 years, based in Central London.
Digital Campaign Management
- Develop, implement and execute content driven digital marketing strategies across multiple channels
- Measure and report on the performance of all digital marketing campaigns and assess against defined goals (ROI & KPIs)
- Maintain our social media presence
- Follow up inside sales and sales conversions from marketing activities
- Identify market trends and insights, and optimise campaign spend and performance based on the insights
Content development
- Create, improve and maintain content to achieve our business goals
- Oversee all marketing content initiatives and liaise with external content writers on selection of industry specific topics to ensure audience engagement and brand consistency
- Develop content aligned with marketing targets and product road-map
- Manage content distribution through online channels and external distribution channels
- Ensure content is optimised to help drive SEO traffic and leads for the business
Website Management
- Ensure website is kept up to date with events, blog content and campaign information
- Work closely with website manager to ensure the website is kept up date and aligned with business requirements and standards
Event Management
- Manage all customer events, exhibitions and sponsorship opportunities
- Deliver an end-to-end event management/execution capability to the organisation
- Schedule a portfolio of internal and trade events, from small round-tables to trade shows
External Stakeholders
- Build and maintain a strong relationship with existing customers and establish a portfolio of customer reference cases and PR material
- Work closely with resell partners to promote our product portfolio through joint marketing initiatives
- Manage external marketing agencies, including PR and content writers, digital agencies and content distribution portals for lead generation
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