Digital Marketing Manager - (9 month fixed-term contract)

A leading modern hotel chain are currently recruiting for a Digital Marketing Manger to join their industrious Marketing team working across the breadth of Digital channels cover a period of maternity.

The successful candidate will be utilising skills across Website Testing & Development, SEO and Content Marketing, and Analytics as well as other digital channels

Digital Marketing Manager Key Responsibilities

• Drive website sales conversion uplifts and act as the champion for AB/multivariate testing
• Conduct research using website feedback tool, hotjar, Google Analytics and agency feedback to determine testing roadmap
• Co-own the SEO & Content Marketing strategy, managing the agency to track monthly deliverables, review reports as well as implement technical SEO changes to the website
• Own the management of the company blog including coordinating the SEO content calendar
• Act as the champion for digital analytics, ensuring effective reporting is in place, insight reporting, customer journey analysis and segment analysis
• Lead on customer insight initiatives, and support work on CRM, loyalty and customer profiling to develop an understanding of consumer behaviour
• Support general digital marketing programmes, eg PPC, SEO, Social Media, Display, Email marketing and affiliates

Digital Marketing Manager Essential Skills/Experience

• Proven experience in a Digital Marketing capacity
• PPC, SEO, Display, Social Media
• Experience in tracking Ecommerce revenues
• Experience in CRO, Website testing (AB/MVT Testing tools like Maxymiser)
• Analytical - Experience using digital analytics tools like Google Analytics