Digital Marketing Executive

Digital Marketing Executive

We are looking for a The Digital Marketing Executive to work for a Property company based in Wimbledon.

The Executive will be digitally focused, working on a variety of digital campaigns and projects, including PPC management, social media, website updates and digital advertising.

Key tasks and responsibilities

PPC

• Manage and expand existing PPC accounts in Adwords and Bing network
• Optimise campaigns to the agreed budgets and targets
• Report on performance of campaigns
• Updating and writing of ad copy, keyword research and undertake competitor analysis on a regular basis in order to identify new opportunities
• Manage the relationship with digital agency and oversee regular meetings
  

Social media

• Assist in implementing and growing the social media strategy, ensuring alignment with the marketing strategy to raise brand awareness, generate engagement, create conversation and ultimately deliver website visits and conversions
• Monitoring and evaluation of the Group social media channels
• Work closely with the wider marketing team to support group activity through social campaigns

Portal management

• Manage the creation of portals advertising to promote brand awareness and drive traffic to the website
• Budget review and reporting of portals including Rightmove and onthemarket.com
• Working with the wider marketing team to ensure tracking and metrics are correctly implemented, reviewed and measured

Digital and content marketing

• Maintain and develop the CMS including the creation of new web pages and/or content sections within the CMS
• To be the key contact for website related requests from internal stakeholders
• Manage KFH website support email account and phone enquiries promptly and efficiently to ensure stakeholders are supported
• Responsible for management of property feed information and working with our external agency to troubleshoot any issues
• Maintain geographical polygon data and other data sources as required
• Assisting in the development and collation of content for use across multiple platforms which may include website, social media, blogs, and emails working with multiple agencies and internal stakeholders
• Responsible for research, background information and internal resources to support digital marketing campaigns
• Working with the wider marketing team to ensure tracking and metrics are correctly implemented, reviewed and measured

General

• Capturing and enhancing branch listings on Google knowledge graph
• Development of relationships with key internal and external stakeholders
• Copy writing for various internal and external channels including website, intranet and portal advertising