Digital Marketing Executive

A leading global law firm is looking for a Digital Marketing Executive to join their Global Marketing team based in central London. You will be responsible for developing and delivering successful digital marketing campaigns across all channels in conjunction with the Business Development team. You will also offer expert guidance and technical support on all forms of digital marketing, including website, social media and email to the business.

Key skills and responsibility of the Digital Marketing Executive:

• Act as a digital marketing expert to the business, advising on best use of digital channels for marketing campaigns and communications.
• Ensure digital marketing channels are up to date with latest developments and usability standards and are optimised for use.
• Contribute to development plans for online channels and make recommendations for improvement.
• Produce regular, easy to digest reports on online channel performance. Analyse campaign results using analytics data.
• Advise on how to improve digital content and on the approach to content marketing. Work closely with the Marketing and Business Development teams to ensure campaign content is optimised for digital channels and organic search.
• Assist in delivering elements and content for campaigns including copywriting.
• Coordinate campaign schedules, ensuring effective forward planning during campaigns.
• Act as a brand guardian ensuring content adheres to brand guidelines and promotes coherent messaging.

Key skills and experience of the Digital Marketing Executive:

• Solid experience in coordinating digital marketing campaigns
• Copy writing capability and a good eye for design
• Experience of CRM products, web content management systems and/or email distribution systems
• Knowledge of website analytics tools, SEO, SEM, and PPC would be beneficial
• Well-versed in marketing best practices and up-to-date with the latest trends
• Strong planning and execution skills in project delivery
• Experience of supporting a wide range