Digital CRM Manager

A new opportunity has arisen for an experienced CRM Manager to join the digital marketing team at a leading international construction services company.

The successful candidate will have a pivotal role in realising value from the existing Microsoft Dynamics CRM platform to unlock global insight.

Digital CRM Manager Responsibilities:

• Create, develop and execute the CRM strategy across all key client channels globally
• Acting as the CRM champion, engaging with leadership and other key stakeholders to drive adoption and continuous usage across the business
• Lead the day-to-day operation and management of the Microsoft Dynamics CRM platform
• Co-ordinate the maintenance and inputting of data by CRM users, and ensure that an exceptional standard of data quality is maintained across the whole business
• Maintain active relationships with CRM users, driving engagement, adoption and usage - and providing processes, training and support to ensure that data is managed properly
• Establish and report to the business on marketing KPIs for client engagement, data quality, management of client activities and overall CRM performance
• Manage an ongoing programme to deliver insights and support to work winners, including using CRM data to help identify opportunities for cross-selling
• Contribute to the planning and delivery of strategic projects to improve CRM technology, and the CRM technical ecosystem

Digital CRM Manager Experience/Skill Required:

• Experience working across digital marketing channels to provide strategic support
• Experience designing and executing effective digital and offline campaigns, including some event management
• Considerable experience of Microsoft Dynamics, Power BI and automated digital marketing, email/SMS and platforms are essential.
• Strong experience of Microsoft SharePoint, Office 365 and Sitecore are highly desirable.