Customer Lifecycle Customer Manager

Customer Lifecycle Marketing Manager

Working for a global and innovative financial services/fintech organisation, you will be customer focused, create strategy and deliver first class customer experience. Based in central London, you will develop and project manage the execution of multi-channel contact strategies for the customer segments that enhance spend and maximize customer life stage migration.

Your responsibilities are:

• Develop and project manage the roll out of multi-channel contact strategies that optimize spend and maximize customer life stage migration
• Own planning, deployment and business readiness processes for CRM campaign portfolio.
• Implement best practice for email, SMS and mobile app to maximize ROI.
• Provide input for building strategy around the email, DM, and SMS approach
• Continuously test new targeting approaches to advance learning and results.
• Communicate customer insights, campaign results and CRM roadmap to countries.
• Work closely with data scientists and data engineers to create data products customers will love.
• Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training
• When dealing with all customers, clients or colleagues ensure that we provide a clear, fair and consistent high quality service that presents a professional and positive image of the organisation
• Take all reasonable steps to ensure appropriate confidentiality
• Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role

Requirements:

• 3 - 5 years of experience in CRM/Direct Marketing/Database Marketing with a track record of delivering measurable results.
• Experience with Campaign Management tools such as Urban airship, Appboy or other E-CRM platforms.
• In-depth experience in contact strategy, test design, program analysis, and CRM system deployment.
• Good understanding of targeting models and customer segmentation.
• Strong project management skills
• Excellent written and verbal communication
• Proven track record of working within a geographically dispersed, multi-functional team.
• Experience building and delivering presentations at an Executive level.
• Ability to work within a fast paced innovative environment
• Self-motivated and driven; able to act on own initiative
• Experience of working in fintech or a start-up environment
• Financial derivatives / online trading marketing experience would be advantageous
• Customer lifecycle (retention, loyalty) experience
• Experience of working in a multi-region matrix environment

You will be joining a growing and forward thinking brand that offers career progression and growth. If the above sounds like you, we'd love to hear from you.