Content Strategy Manager

Are you a content strategist with great writing skills and experience across multiple channels? Are you available immediately and keen to make a name for yourself whilst helping people live their best lives? Then please read on!

About you

You will be well-versed and have a strong passion for understanding how users interact with digital channels. You will have excellent attention to detail, enthusiasm and energy from a digital marketing background. You will be a good team player who can enthuse and empower colleagues and collaborators and are someone who is able to see the bigger picture, to have vision and to bring everyone else along with them to achieve it. You will be data-driven and a content champ but you will also understand the importance of brand marketing

Additional experience required/desired:

• Editorial capability and best practice knowledge for multi-channel content. Engaging copywriter
• Competency with website management, CMS and content editorial tools
• Understanding of UX/UI and current best practice
• Excellent working knowledge of digital collaboration and project tools. For example Monday/Confluence/Trello
• Proven experience of managing social media and digital marketing channels
• Experience with design programmes such as Adobe Creative Cloud is desirable
• Experience with lead generation techniques and programmes desirable
• Membership or professional association experience is a bonus but by no means essential
• Lots of autonomy, hands-on, multi-faceted role, so you need to be able to work on your own initiative but balancing multiple projects and deadlines
• Experience of working with a CRM database and using marketing automation tools
• Google Analytics
• Project management
• Working with agencies

About the role

You will work alongside a marketing executive to shape and manage website pages and content. You will write and commission regular, engaging, multi-channel digital content for a diverse range of audiences (eg blogs and videos). You will also be the editorial lead for digital content, taking ownership of content planning, style guides, working with internal and external writers/contributors (for web pages, emails and social content).

Other resposibilities include:

• Developing and leading on the implementation of social media strategy, including paid social campaigns
• Provide expertise and practical support to Marketing exec on content marketing and digital campaigns
• Monitor, test and improve the design (UI), usability (UX), content and conversion points of the company's websites and campaign landing pages
• Continually work on SEO with recommendation from external agency
• Track and analyse digital analytics across web, social and campaigns, providing regular internal reports and insight to inform decision making
• Develop and manage automated marketing campaigns and drip sequences using Dotmailer
• Manage strategy for the newsletters working with internal stakeholders to deliver high quahigh-qualityg content
• Support the Head of Marketing by managing project budgets
• Line manage the marketing and communications executive

About the client

This society is helping people live better lives and cope with conditions outside of their control. A great working environment where you can make a real impact on people's lives.

Keywords
Digital, Digital Marketing, Online, SEO, Acquisition and Retention, Conversion, Automation, Social Media, Digital Advertising, Paid Social, UX, UI, Content Marketing