Campaign Marketing Manager

A fantastic opportunity has arisen for a Campaign Marketing Manager who is ready for a new challenge. Our client who is one of the world's leading providers of professional services for engineering and technology industry is looking for a B2B campaign marketer to come on board to a newly restructured marketing team.

The role of the Campaigns Marketing manager has responsibility for delivering commercially focussed direct customer marketing campaigns and communications that deliver the right propositions, services, offers and messages to their customers at every stage of their lifecycle. Reporting to the Head of Channel Marketing, the ideal candidate will have a solid experience in planning and executing integrated, multi-channel marketing campaigns.

Your role:

• Deliver an integrated, global campaigning approach, aligning central and regional campaign plans with strategic themes and using a blend of marketing channels, especially digital, to land the right messages and offers with clients and prospects at the right time.

• Establish and execute a prospect and customer lifecycle marketing strategy, selecting the right channels and messages at all touchpoints

• Work closely with colleagues in the channel marketing, product management and strategic propositions teams to ensure that these campaigns are fully integrated with, and aligned to, product/proposition launches and strategic initiatives

• Develop and implement processes and best practices to enable globally consistent effective use of Pardot, Salesforce and other digital marketing tools to demonstrate campaign results and track lead generation activity through to conversion.

Your profile:

• B2B marketing experience
• Solid campaign management experience gained within the technology industry
• ROI driven
• Experience using Marketing Automation platform (ideally Pardot)
• Experience of working in a global, culturally diverse matrix organisation is highly desirable

If you would like to work for an organization that is shaping the industry's future through the development of novel and innovative technology, then please apply with your CV for a confidential conversation.