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Description

Responsibilities:

  • Manage and deliver customer marketing campaigns aimed at increasing cross-sell, upsell and retention of the customer base
  • Using insight, create recommendations to key stakeholders in the business for the customer strategy
  • Work with creative agencies to continually test and learn creative approaches to drive best in class response rates
  • Closely manage and optimise the customer marketing budget for your campaigns
  • Regularly report on all customer marketing metrics
  • Using Salesforce Marketing Cloud deliver personalised, relevant customer communications via a range of channels including email and SMS
  • Work with the Customer Analyst to ensure all campaigns are appropriately selected and analysed
  • Complete monthly reports including competitor reviews and benchmarking of activity
  • Ensure effective tagging and analytics are in place throughout the customer journey

Requirements:

  • Track record of have a hands-on approach to CRM implementation, customer journeys and working with customer segments
  • Ability to use CRM platforms - Salesforce or Adobe or other similar packages
  • Be able to brief and appraise creative based on a direct response basis
  • Be confident with data and able to derive insight and action from analysis
  • A basic understanding of HTML and email design best practice
  • Understanding of Adobe analytics (or similar)
  • Excellent attention to detail
  • Previous budget management experience
  • Ability to create and deliver on plans

Role is managed by:

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