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Description

Responsibilities:

  • Using your sound experience & know-how in B2B Marketing, you'll also be responsible for:
  • Building a detailed understanding of the company brand-values to ensure effective execution of the marketing plan
  • Design, develop and execute integrated marketing and PR plans to deliver on the strategy and key KPIs
  • To identify, evaluate, develop and implement promotional opportunities (including sponsorship, speaker platforms, events, brochures) and ideas from conception through to delivery
  • Drive demand generation with end-to-end acquisition campaigns and launch process for growth initiatives (e.g. ideation, creative development, targeting, execution, measurement)
  • Forecasting and reporting on campaign performance and pipeline contribution, taking proactive action as necessary Financing Trade Payments
  • Content creation
  • Management of marketing agency support as required
  • Management of association and media partners as required
  • Re-launching the website and broader digital strategy

Requirements:

* Solid marketing experience in B2B financial services, preferably in a fast-paced, high-growth business

* A good understanding of the banking/finance industry and terminology

* Experience managing senior stakeholders

* Strong digital background, with a proven record creating and executing successful PR and media campaigns

* Hands on experience on web content, email marketing, content optimization, social media and offline marketing promotions

* Fantastic copy and content writing skills

* A good design eye and the ability to brief for strong creative

* Brilliant communication skills and the ability to translate ideas into marketing actions and measurable objectives

* A deep understanding of brand guidelines and brand tonality

* Exceptional organising skills

* A willingness to learn and adapt in an ever-changing fast-growing environment

* Events management experience

Role is managed by:

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