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One of our leading Media/Publishing clients is currently looking for a Audience Development Manager to drive acquisition and engagement of targeted audiences.

The successful candidate will be expected to exceed traffic and audience demographic goals within a particular subscription area, as well as engage new audiences and markets to grow the community and increase penetration in key markets.

Senior Digital Acquisition Manager Key Responsibilities

  • Develop an audience development strategy, leveraging all platforms and touch points, ensuring consistent and targeted messaging
  • Build and maintain relationships with partners that can encourage repeat visitors
  • Implement global search and social strategies across website, mobile and email
  • Implement test and optimise traffic initiatives across SEO/PPC, Social and Content campaigns
  • Optimise the online registration process to support demographic profiling, conversion and data insight requirements
  • Conduct audience research to mine for insights to support client demands, drill down on audience demographics and tap new markets

Senior Digital Acquisition Manager Skills/Experience

  • Experience and passion for digital audience development and content marketing
  • Exposure to database management and reporting tools, Marketing Automation platforms and CRM systems
  • Analytical skills with the ability to use and interpret data from multiple sources
  • Digital Marketing experience across SEO/PPC/Social/Email/Analytics

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