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  • Driving the card acquisition strategies for two of our core proprietary portfolios
  • Design and delivery of multimillion pound cross channel campaigns in collaboration with the wider channel owners across the Acquisition team
  • Developing and establishing new innovative acquisition channels to fuel future growth
  • Monitoring and analysing campaign performance - reporting on results, understanding dynamics and developing strategies to optimize acquisition strategy accordingly
  • Establishing alignment with local and central brand, product and benefits teams to refine acquisition targeting / messaging, maximizing brand activity to support acquisition
  • Leading and developing a team of 1 Marketing Executive
  • Management of both campaign and overall team budgets - including submitting investment requests / forecasts and ensuring that all funding is managed, tracked and utilized


  • Strong Marketing and Communications pedigree either in an advertising agency setting, or within an external facing marketing team.
  • Proven experience managing broadcast ATL channels (including Out of Home, TV and Digital) and commissioning and delivering impactful marketing creative.
  • Demonstrated ability to develop strategic insights and translate them into actionable marketing briefs
  • Pronounced ability to drive innovation and seek out new opportunities for growth, coupled with solid experience of driving results across a number of complex projects.
  • Strong quantitative and analytical skills with excellent written and oral communication to articulate learnings and outputs and inform planning.
  • Strong relationship management skills across American Express as well as with external stakeholders and agencies
  • Ability to work within a fast paced and deadline driven environment - but one that is very structured with essential brand and compliance processes to be adhered to

Role is managed by:

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