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Description

An exciting opportunity has arisen for an experienced Digital Acquisition Manager to join a FTSE100 financial consumer services organisation.

The right candidate will devise and deliver strategies which significantly grow the contribution of sales and revenue from their channels.

Acquisition Marketing Manager Responsibilities:

  • Accountability and ownership of Affiliates, Partners & Email Acquisition Marketing channels, including line management of three direct reports
  • Devise, propose and grow strategies for accountable channels and manage the team to deliver against these
  • Regular reporting and presenting of campaign results and KPIs up the line to senior leadership team
  • Work with the Design team and creative & copywriting agencies to develop best-in-class Email content with clear and compelling messaging and concepts
  • Collaborate with peers across Acquisition, CRM, Brand & Price Comparison to ensure that communications are joined up and that messaging is appropriate.
  • Understand and participate in performance management processes

Acquisition Marketing Manager Experience/Skills:

  • Hand on experience in digital marketing, with a specific focus on Affiliates & Email channels
  • Experience managing a small team, with a proven track record of developing people
  • Strong technical understanding of Email technology platforms and affiliate networks
  • Strong commercial acumen and negotiation skills
  • Strong technical understanding in tagging, tracking & attribution
  • Broad understanding of other digital marketing channels
  • Ability to successfully manage and evolve agency and 3rd party supplier relationships

Role is managed by:

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