Web Analyst

This membership provider is a leading and well known house hold name. With a global brand and based in London Central you will be working within a Data and Analytics team of 5. This team is rapidly growing and operates as a hub to the business

The Web Analyst will work with colleagues to analyse and generate insights from different data sources to understand how users behave online, with a view to supporting the improvement of website conversion rates from a commercial perspective.

Responsibilities

• Provide accurate and regular data, reporting and access to data & reporting for business users
• Support digital and technology development teams to ensure accurate data capture, reporting and integration
• Deliver and support daily, weekly and monthly reporting requirements across the digital team and business users - not just delivering data, but also providing insight & recommendations for improvement
• Perform data analysis & reporting to drive customer and business insight to improve performance and results, in particular across:
  • Customer experience
  • Conversion rates
• Stay up-to-date with industry developments, best practices, consumer experience research and new technologies and propose & deliver opportunities for improvement working with internal and external stakeholders

The Individual

• Background in digital data (including CRO data) & analytics
• Experience of creating and updating reports and the ability to produce insights and analysis to inform business decisions (e.g. improved sales performance)
• Knowledge of A/B and MVT testing
• Knowledge SEO
• Knowledge of digital journeys, best practice design and technical understanding an advantage

Technical requirements include:

• Day-to-day experience of reporting in Google Analytics/Google Data Studio
• Experience of creating automated reporting / dashboards
• Experience of working with conversion rate optimisation and customer experience tools
• Experience of contributing to and providing recommendations for CRO initiatives
• Understanding of UX
• Experience of tag management systems

If you have reviewed the requirements and are interested in this role apply and a consultant will be in touch if you are successful.