CRM Campaign Manager

Are you a CRM campaign manager, interested in developing and executing the multi-channel campaign plan for a market leading publication? The business is now seeking an analytical and target orientated marketer, to deliver world- class, brand enhancing, marketing communication programmes that drive our customer numbers and enrich their relationship with the brand.

As the Campaign Manager, some of your accountabilities will be:

• To drive subscriber acquisition, retention and engagement performance.
• Create compelling, needs-based/emotionally driven campaigns that articulate the value of our brands and the brand propositions, at all times working within brand guidelines
• Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message.
• To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns

Skills required:

• Proven track record in direct marketing, campaign management and digital marketing
• Good understanding of online audiences' behaviour, needs and changing trends ( = working within an environment/product or service which requires a detailed understand of customer behaviour)
• Proven experience of developing and managing strategic plans and budgets (£100K +)
• Able to create a network of peers and build relationships across the business
• Understanding of web analytics (Webtrends, Google Analytics or equivalent packages useful)