Head of Marketing

A leading Fintech business specialising in financial data software is looking for a head of marketing to join their innovative team. As a head of marketing, you will build a multi-channel marketing plan that will help achieve the business' growth goals.

Your responsibilities:

• Generate high quality leads to support the business in achieving sales targets
• Develop and deliver a B2B and B2C digital marketing strategy including social media, email, search and online advertising
• Develop a marketing plan covering online and offline channels within allocated budgets
• Manage and optimise the website to increase growth
• Develop and implement the educational content strategy
• Manage and brief third party agencies to execute the marketing plan
• Measure marketing KPIs, competitor analysis and reporting
• Grow and develop relationships with key media partners
• Improve retention strategies and provide product development recommendations to increase competitiveness

Requirements:

• Proven experience and record of delivering on targets
• Strong quantitative and qualitative approach
• Strong experience of digital marketing in B2B and B2C markets including social media
• Strong experience in multi-channel marketing planning and delivery
• Excellent written and verbal communication skills
• Experience within the investment management or financial services sector is essential
• Excellent senior stakeholder management

This is an opportunity to build a marketing function in a leading firm where you will work closely with senior executives. You will lead and own the marketing department with a chance to grow the team as the business grows.